B2B Copy & Editorial

Keep the story aligned as you scale

For teams that move faster than their messaging.

Trusted by leading companies

Trusted by teams at Meta, Google Cloud, Perk, Usercentrics and more. Want to see examples? Just ask.

Meta Google Cloud Google Workspace Perk Usercentrics Imeld.ai DataGuard EY
01

When the to-do list keeps growing but your headcount doesn't

B2B marketing teams aren't short on skills or strategy, they're just well busy.

i

Constant product development

What you're selling keeps evolving, whether the message is ready or not.

ii

Moving GTM goalposts

The plan changes. The expectation to keep up never does (and never will).

iii

The AI content trap

Turns out 'faster' content and 'better' content aren't the same thing after all.

iv

Sales under pressure

They need words that convert in real conversations and sales enablement decks.

02

How I help

I work with CMOs and marketing leaders who need senior editorial support, sharpish.

Positioning

One story, everywhere

Clear positioning that holds across product launches, regions and partners without rewriting the whole story every quarter.

Editorial

Senior editorial judgement

Senior thinking upfront means less second-guessing later. Fewer rewrites, faster launches and less back-and-forth.

AI & Editorial

Content with a pulse

A senior editorial eye that gives your content a point of view, a stronger voice and something worth reading. The content AI still can't fake.

Impact

Credibility where it counts

Messaging that works for sales decks, internal comms and high-stakes conversations.

Who does this

Hi. I'm Mike.

I help B2B SaaS companies keep their story clear as they scale. That means fewer review loops, faster sign-off and launches that land first time.

I've spent a decade writing for some of the most complex organisations and indsutries in the world. Meta. Google Cloud. Enterprise tech, AI infrastructure, compliance. Places where the volume is high, the stakes are real and vague messaging gets found out fast.

I work with marketing leaders who need senior editorial support without adding to the headcount. Someone who gets it quickly, ramps up fast and delivers something worth reading.

Fewer rewrites. Faster sign-off. Launches that land.

More about me →
Mike Sharkey, B2B Copywriter
03

Applied in practice

If it's B2B, complex, and high-stakes, I've already worked on something similar.

i

Unified cross-team narratives

Positioning frameworks, messaging houses and product story docs that align marketing, sales and leadership.

ii

Buyer-led positioning

ICP narratives, value propositions and homepage rewrites grounded in real buying drivers.

iii

Faster launches, fewer loops

Campaign copy, landing pages and launch assets shaped with senior oversight from day one.

iv

Pipeline impact

Sales decks, one-pagers and case studies designed to move deals forward.

v

Regional and channel consistency

Website, enablement and product messaging that works across regions and partners.

vi

Fractional editorial partner

Experienced editorial lead keeping positioning tight, launches sharp and messaging aligned. One day a week or one project at a time.

Request a review

Get a no obligation review of a recent piece of content.

Send me something you've been working on. A blog post, a campaign email, a product page. I'll share some notes, you decide if they're useful.

04

From the B2Blog

Make your words work harder

If the content's going out but it's not doing enough, let's fix it.

Get a free content review