Editorial support for marketing leaders who want to move fast and stay in control.
Hiring specialist support is expensive. There are twelve more AI drafts in review. Your team all have massive to-do lists and it's already Wednesday.
A senior copywriting hire takes ages and costs a lot. Sometimes you just need the right thinking, right quick.
Learn more →AI will write anything you ask. Deciding whether you should ship it is still a human job.
Learn more →The plan changes. The expectation for content to keep up never does, and never will.
Learn more →What you're selling keeps evolving, whether the message is ready or not.
Learn more →I work with CMOs and marketing leaders who need senior editorial support, sharpish.
Senior thinking upfront means less second-guessing later. Fewer rewrites, faster launches and less back-and-forth.
See how → Editorial & AI controlA senior editorial eye that keeps your content on brand (and on point) with a human touch you won't get with AI alone.
See how → PositioningClear positioning that holds across product launches, regions and partners without rewriting the whole story every quarter.
See how → ImpactMessaging that works for sales decks, internal comms and high-stakes conversations.
See how →Two quick ways to see where your content and messaging stand right now.
Numbers, not vibes.
Created new gated assets for a SaaS scale-up that outperformed the old bests by 20%.
Content lead for integrated ABM campaigns that smashed the sales target and grew pipeline.
Increased nurture CTRs with tailored, test-ready email flows that moved prospects to demo faster.
I’ve worked agency-side, client-side and independently, with a career spanning EY, Meta and DataGuard. I know what it takes to write the copy and what it’s like to be the person responsible for signing it off.
Over the past two years, I’ve worked with eight freelance clients on everything from microcopy tweaks and thought leadership to repositioning and a complete website rewrite. You can bring me in for a specific project or regular support, depending on what you need.
And the starting point is always what the words need to achieve. What should someone understand, believe or do after reading? Where you can share performance data, I’m happy to be measured against agreed goals. The words have a job to do. That’s what I’m here for.
Fewer rewrites. Faster sign-off. Launches that land.
More about me →
Website copy, case studies, articles, whitepapers, email sequences and sales decks. I get to grips with the complicated stuff, find the story and make it clear why your buyers should give a shit.
Positioning frameworks, messaging houses and product story docs that align marketing, sales and leadership.
ICP narratives, value propositions and homepage rewrites grounded in real buying drivers.
Campaign copy, landing pages and launch assets shaped with senior oversight from day one.
Sales decks, one-pagers and case studies designed to move deals forward.
Website, enablement and product messaging that works across regions and partners.
Experienced editorial lead keeping positioning tight, launches sharp and messaging aligned. One day a week or one project at a time.
Send me something you've been working on. A blog post, a campaign email, a product page. I'll share some notes, you decide if they're useful.
If the content's going out but it's not doing enough, let's fix it.
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