Last updated: October 2025

This privacy policy explains how we collect, use and protect your personal information when you use our website b2bcopywriter.uk.

1. Who we are

We are B2BCopywriter — a content and strategy consultancy focused on helping SaaS and tech companies communicate more effectively. For any data-related questions, you can reach us at mike@b2bcopywriter.uk.

2. What personal data we collect

• Your name, email address and company details if you submit a form or contact us
• Usage data such as pages visited, time on page, device type and general location (through analytics tools)
• Cookie preferences and consent choices recorded through our HubSpot banner

3. How we use your data

We use this information to:

• Reply to enquiries and provide requested information
• Send occasional updates or resources (only if you’ve opted in)
• Analyse site performance and improve the content and experience
• Run marketing analytics through Google Analytics 4, HubSpot, and Apollo (lead-enrichment) — only after you’ve accepted “Marketing cookies.”

4. Legal basis for processing

We only collect and process your data when we have a lawful basis to do so, including:

• Consent (e.g. if you sign up for emails)
• Legitimate interests (e.g. to analyse site traffic)

You can change or withdraw consent any time via the Cookie Settings button or by contacting us.

5. How long we keep your data

We only keep your data for as long as necessary:

• Form submissions: up to 12 months
• Email subscriptions: until you unsubscribe
• Analytics data: anonymised and retained according to each provider’s standard retention policy (e.g. Google Analytics 4 = 14 months max).

6. Your rights

Under UK GDPR, you have the right to:

• Access or correct your personal data
• Ask us to delete it
• Withdraw your consent at any time
• Lodge a complaint with the ICO if you believe your rights are being breached

7. Cookies

We use HubSpot for cookie consent management and may set the following categories:

Cookie type    Purpose                                                                       Examples
Essential            Core site functionality                                         HubSpot session cookies
Analytics            Site usage measurement                                 Google Analytics 4 via Google Tag Manager
Marketing          Personalised content & lead insights       Apollo, HubSpot tracking pixels

You can manage your choices at any time through the Cookie Settings button on this site or via your browser.

8. Changes to this policy

We may update this policy occasionally. The latest version will always be available on this page.

9. Contact us

For anything privacy-related, contact mike@b2bcopywriter.uk